It assesses your understanding of Google Analytics, covering key concepts like setup, configuration, and data interpretation. It evaluates your ability to implement tracking codes, create goals, and analyze audience, acquisition, behavior, and conversion reports. The test also focuses on advanced features like segments, custom reports, site and attribution models. For e-commerce, it covers enhanced tracking and revenue analysis. This exam helps individuals demonstrate proficiency in deriving actionable insights from data, making it ideal for marketers, analysts, and developers aiming to optimize digital strategies. Successful completion often contributes to earning the Google Analytics Certification.